Local Seo Solutions
It’s possible these hyper local directories don’t exist, so you’d then have to expand your citation targeting to the most relevant directories that do exist. For instance, say you offer services in Houston, San Antonio, and Austin. Instead of having one service page that lists these locations, create a service page for each city. Always focus on adding unique quality content catered to individual locations.
The first step is choosing the platforms and coordinating a multichannel strategy that makes your message consistent everywhere. As a small business, you can take full advantage of the geographical proximity and familiarity you share with other businesses in your area. Verify your profile by ensuring that your name, address, and contact details in GMB match those available on your website and in any other local citations.
To give your local rankings in Google a substantial amount of authority and power, you need to find ways to differentiate your business from everyone else. And when it comes to citations, you need to get creative in finding the directories that no one else is using , and they are highly relevant to your specific location and business category. In order to dominate the local search results in Google, you have to implement your targeted keyword phrases into both your website and your Google business page. Making this happen on your website entails some standard SEO techniques such as meta data optimization. Citations are the presence of your business name, address, and phone # published on the web . Increase the relevance and volume of citations to improve your local rankings .
So even if you rank on the first page of local search results, you might not show up as prominently as the businesses that manage to get featured in snack pack results. One of the ways that local SEO enhances your online visibility is through the local snack pack results. Google sorts out local search results local seo tips into three sections – sponsored, snack pack and organic. While the sponsored results appear prominently at the top of search results pages with the “Ad” or “Sponsored” label, they cost money. Positive reviews for local SEO are a powerful tool and can boost your visibility in local search. They can also help convert search views and clicks into solid leads.
Besides posts like this, you can also create content around local news and events in your industry. Let’s be honest; no SEO guide for 2021 would be complete without a section on local content. Local keywords are pretty self-explanatory, but you should still research longer tail local keywords for your business. A survey of 600 small business owners reveals their marketing strategies and plans in the “new normal.” Here are key takeaways from CallRail’s survey. Hiring a local SEO agency can help take your local business to the next level. Consumers are searching for products and services related to your brand, so you need to be visible.
First of all, be careful not to give any negative experience to your visitors; many people know the power of Google reviews and would not hesitate to use this power. If you would like, you can ask your customers to leave comments on your Google My Business account. Additionally, you can include a link in your listing to encourage people to leave positive reviews and politely explain how valuable it would be for you and for your business. Social Media– Social media sites offer another possibility to come up in local search results.
But then you need to continue this keyword targeting over to your Google business page. There must be harmony between your Google business page and your business website. And this URL field is where you insert your business website address. So Google will consider the keyword targeting in both your website and Google business page in determining your rankings in the local search results.
If you use the same content for all your location-based service pages, this will show up as duplicate content on Google and affect your page rankings and domain authority. You can relate local content to your offerings by incorporating local keywords. If you are a cater, an example of this could be a blog post on how to find the best caterer in your area.